Your link building campaigns requires proper planning before jumping into ground. To get considerable results the overall link building strategy must have complete pre-launch home work and planning. The strategy of your link building may vary on website to website and not always instinctive. There are few important area that must be considered in link building strategy.

• Check your current backlink stats

You will be required to have current backlink report of your website, Google webmaster tool can provide the URL and anchor text that ware linking back to you. Further you have to get the PR of domain linking to you and PR the page which actually linking to you.
If you are looking to have few hundreds more backlinks and already have some 10,000 (or more) links then your previous strategy is not best for you this time again. Now you need to focus on high quality links from higher PageRank sites, even if you get smaller number of links then your actual target will have better result than your previous strategy.

• How competitive is your market space?

If your competitor has 40,000 links and your website has just 10,000 backlinks of similar quality, so just increasing your backlinks counts to 20,000 with same quality may not be enough to bring your website in from of them. Certainly if you focus with your search terms you are perusing in your campaigns you can better results, however you still need to have broader picture of your competitors that can help you to set your targets and plan your link building strategies.

• What are your competitors link building strategies?

Observing and analyzing your competitors link building strategy can help a lot in your planning. Try to figure out their link building campaigns. Are they focusing on PRs and articles? Blogging? Social media networks or any paid linking? How these strategies are effective for their website. You might select one these strategies on top of your new plan. You should also play with some of your great ideas which you think can return better than your competitors’ strategies or may be not part of their strategies yet. Your own unique link building strategies will be more effective rather the emulating their whole strategies.

• What are the sources for high quality backlinks?

Try to figure out the opportunities for really high quality backlinks in your market. What are the best sources to get large numbers of relevant back links? In your link building strategies this the most critical part.

• What content can give hundreds of thousands back links?

People will link your website if they like your contents or any other reason for which they expect any compensation either money or same favor but this against the Google webmaster guidelines. Link baiting, link farming or link trading are also problematic with Google and you can choose these activities as main factor of your link building strategy.

Alternatively, you need to publish great content on your website along with some tools like social bookmarking. You need to plan and publish the stuff that your visitors like to bookmark and also help to establish your organization as legend in your market rather publishing “Me too” type contents. This strategy can help you to get the great number of links in sufficient volume if do better than your competitors. Please also keep in mind that this strategy can be alternative way to save the substantial portion of your cost of obtaining back links.

• Are there branding considerations?

One of the best benefits of good link building strategies is branding with other online success. You must have consideration of branding in mind to filter out the ideas and sources in your link building strategy.

Pulling it Together

After collecting all these information and factors, consider it as whole new plan. There are some ideas which are common. Contacting people to link back who are already linking to your competitors is an example of that. If your products, services or content is equally good or expectedly better, you should ask the people link back to you if they are already linking to your competitors. This link building strategy can work really well.

You should only do this single activity as you will never get 100% conversion of linking from people who are linking your competitors. In fact, 20% linking conversion as result of contacting them directly would be an amazing output.

You must have included other type of campaigns that are on your list as result of your research. Your focus should relevant backlinks in right quality and quantity. Make sure you are not messing up your brands and you have right contents for your link building strategies.